Why Boutique Marketing Agencies Deliver More Personalized Strategies
The Fundamental Differences: Boutique vs. Corporate Marketing Firms Traditional corporate marketing agencies often operate like factories: standardized processes, rigid hierarchies, and one-size-fits-all campaigns. Boutique agencies, by contrast, function as specialized workshops where agility and client intimacy drive every decision. This structural divergence stems from scale. Large firms juggle hundreds of clients, forcing teams to rely